Sunday, December 29, 2019
What Is an Ampersand Symbol and How Is it Used
  An ampersand is a symbol () representing the word and. The ampersand was included in the Old English alphabet, and the term is an alteration of and per se and. The symbol is a combination (or ligature) of the letters in et, Latin for and. In formal writing, the ampersand is primarily used in the names of companies, such as Johnson  Johnson. Ampersands sometimes also appear in formulas, computer code, and abridged or tabular matter.à            Well-Known Brands and Titles That Use an Ampersand      Abercrombie  FitchA.G. Edwards  SonsAngels  Demons (novel and film)ATTBarnes  NobleBausch  LombBed Bath  BeyondBen  Jerrys Homemade Ice CreamThe Bill  Melinda Gates FoundationBlack  DeckerBoys  Girls Clubs of AmericaBurt  AssociatesThe College of William  MaryDun  BradstreetEconOffice Products  SuppliesErnst  YoungGould  LambHudson  KeyseImagine Me  You (film)John Wiley  SonsLitle  Co.Marley  Me (novel and film)Merck  Co.Mothers  Others for Clean AirProcter  GambleSaatchi  SaatchiSimon  SchusterStandard  PoorsStarwood Hotels  Resorts WorldwideTurner  Hooch (film)          Reciting the Alphabet      The name ampersand...comes from the practice once common in schools of reciting all 26 letters of the alphabet plus the  sign, pronounced and, which was considered part of the alphabet, at least for learning purposes.         Any letter that could also be used as a word in itself (A, I,  and, at one point, O) was preceded in the recitation by the Latin phrase per se (by itself) to draw the students attention to that fact. Thus the end of this daily ritual would go: X, Y, Z and per se and. This last phrase was routinely slurred to ampersand by children rightly bored to tears, and the term crept into common English usage by around 1837.ââ¬âEvan Morris          Plus Signs and Ampersands      The plus sign [] is used by sign painters and graphic artists who probably do not know how to handle the ampersand. They use an improper simplification. Trademarks, too, should not use the plus sign instead of the ampersand. People who do not wish to paint or draw an ampersand should not attempt lettering.ââ¬âJan Tschichold          The Ampersand Urban Legend      Because people like to make up urban legends based on everything including stodgy old typographical marks, theres a vicious rumor floating around that French physicist and mathematicianà  Andrà ©-Marie Ampà ¨re used the mark so much that it eventually got called Amperes and. Dont believe it for a second. In the end, were left with a pretty little symbol that has more than a few variants.ââ¬âJamie Frater          The Lighter Side of Ampersands...      The symbol is a favorite of law and architecture firms, and is invaluable in parsing screenplay credits...A good rule of thumb is that the more ampersands in the credits, the crummier the movie.ââ¬âBen Yagoda          Sources      Morris, Evan. Et All O Youse. The Word Detective. May 20, 2003Tschichold, Jan. Treasury of Alphabets and Lettering: A Source Book of the Best Letter Forms. W.W. Norton  Co. 1995Frater, Jamie. Listverse.coms Epic Book of Mind-Boggling Lists. Ulysses Press. 2014Yagoda, Ben. When You Catch an Adjective, Kill It. Broadway Books. 2007    
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